The Benefits And Downsides Of Using Social Media

Edward Robin

Imagine if social media never existed today or the idea of internet was never conceived, would our world be different? The answer is yes, it would be very different from what it is today. Likewise, there is often talk about how unsafe using social media has become, with terms like online stalking, identity theft and social engineering, one would begin to have second thoughts about signing up for any social media account. In fact, there are a groups of people who have stopped using social media altogether. What’s more, with smart phone theft on the rise, people are increasingly surfing the internet through their smart phones. Consequently, it has become imperative that the user safeguard his or her social media accounts with apps such Social Media Vault, which password-protects all your social networks with a singular account.
adv-disadv-of-social-mediaSocial media has become an excellent tool for socializing, building new relationships and promoting your business. The use of social media is growing at a phenomenal rate. There are 1.44 billion active users on facebook as of now. In all, facebook has a population that is larger than most countries. Thanks to social media, people are able to express their opinions and preferences. We no longer have to rely on mainstream media which are often known to give biased news. With social media becoming the best source of news, since it’s user-reported, it has allowed many people learn the truth behind many issues which mainstream media will not cover or will not reveal. For example, in most countries, there is only the option of watching state media which always puts the current regime in good light. However, social media can show people the true agenda of their ruling elite and create awareness. Social media thus was responsible for toppling several governments, as people across the globe began communicating and reporting actual facts.

benefits & downsides of Social Media
Group of Diverse People Discussing about Social Media

Social media in a nutshell is neither evil nor good. It can be beneficial to some extent and detrimental in some situations. Consequently, for businesses the following are some pros and cons of using social media explained briefly:


  • Great for customer engagement, helps businesses become more visible and improve customer services
  • Get excellent customer feedback and opinion, enabling businesses to customize their services to suit their customers.
  • Better visibility in search results such as Google, since social media websites have a higher page ranking.
  • Connect with a global market, gain customers in other countries which were not possible before.
  • Reach a larger group of people quicker by advertising promotions and special offers in a more cost effective and effective manner.


  • Competitors can potentially use the information you post on social media against you if share too much information.
  • Hackers may be able to infiltrate company social media accounts and potentially damage the company’s reputation.
  • Measuring success can be difficult on social media; companies may have to spend additional resources to launch an effective social media campaign.
  • Can give rise to constant complaints and bad reviews if services are inadequate or ineffective, potentially further complicating business.

Benefits Of Social Media

Benefits of Social Media:

1. Increased connectivity: Social media allows people to stay connected with friends and family, no matter where they are in the world.

2. Networking: Social media has revolutionized the way people network and meet new people.

3. Increased brand visibility: Companies can use social media to increase their visibility and reach a larger audience.

4. Increased customer engagement: Companies can use social media to engage with customers and build relationships

Downsides Of Using Social Media

1. Addiction: Social media can be addictive and can lead to people spending too much time online.

2. Cyberbullying: Social media can be a platform for cyberbullying and other forms of harassment.

3. Privacy concerns: Social media can be used to collect personal data and can lead to privacy concerns.

4. Fake news: Social media can be used to spread false information and fake news.

5. Distractions: Social media can be a distraction from important tasks

Advantages Of Social Media

1. Connectivity: Social media allows people to stay connected with friends and family, no matter the distance.

2. Networking: Social media can be used to create business connections and help build professional networks.

3. Education: Social media can be a great source of information, allowing users to learn about new topics and stay up-to-date on current events.

4. Advertising: Social media can be used to promote products and services, helping businesses reach new customers.

Disadvantage Of Using Media

The main disadvantage of using social media is that it can be a time-waster, as it can be easy to get caught up in scrolling through feeds and engaging with content. Additionally, social media can also be a platform for cyberbullying, trolling, and other negative behaviors.

Positive Effects Of Social Media

1. Sharing information: Social media can be used to share important information quickly and easily.

2. Promoting businesses: Businesses can use social media to reach new customers, advertise products and services, and build brand awareness.

3. Spreading awareness: Social media can be used to raise awareness about important issues such as poverty, and climate change


It all depends on how you use social media. You can use it to your advantage to get your point across or promote your business, or you could waste your productive time by spending excessive time on it.

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